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Automation is key…
Filed Under (General) by nathan on 19-12-2010
Over the past 2-3 months my life outside of my money making activites has been rather distracting, from my dad having his third stroke, to my 11 month old son spending 8 days critically ill in hospital to his first birthday yesterday – added to the fact I also run a Search Engine Optimisation consultancy, you would have thought all of my online money making efforts would grind to a halt – but not so..
A lot of the affiliate marketing, from the aweber email newsletters through to the coupon code websites we operate, all of these work largely on automation, however we have found the biggest area to suffer from our lack of time has been the content creation, with sites like this requiring weekly blogs, as well as other areas of our busines requiring a large amount of content creation.
We could automate a lot of this through the creation of splogs (Spam blogs), using textual spinning techniques to generate unique content etc. whilst I have no problems with running such sites, and I actively run these sites usually as experimentation and learning tools. However the key thing is you need to learn where to automate and where to take pride.
Whilst automation is key to your business, you must realise that before you automate anything, you need to assess a number of potential issues:
- Repetition: Is a task a very repetitive task which is extremely monotonous and there is a high chance of suicide or worse – mistakes! A computer is very good at these tasks if programmed correctly as it never gets bored and chooses to watch Only Fools and Horses repeats.
- Quality: Will quality be affected? And if so does it matter? A example from our projects, is the daily update of the discount coupon codes acros our network of websites, prior to us working from our now unified platform, this would take us in excess of 2 hours a day – out of an available 5 hours work time this was a major chunk of time!
- Time: If a process takes hours of your time, when you are not using your skills to promote the products and earn money, and the quality would remain the same, then automation can save you a lot of money for not a lot of cost!
- Cost: If you are outsourcing all of your web development work to a web developer, it is always a time saved vs the cost of what you need to automate – if you want a quote for any work please leave a comment with your email and I will get back to you.
However you need to make sure each system you implement, poses no risk to the other systems, during our automation processes we have had to reimplement in excess of 90 websites, with all of them still undergoing adjustments to get them working back at there 100% optimium.. but thats just us marketers constantly evolving sites..